Let’s be honest…you probably didn’t wake up this morning thinking…
"Hmm, I wonder which subconscious values are quietly steering the entire trajectory of my life?"
But oh honey... they are. Annnnnd that’s what I woke up thinking to write about today, so here we are! HAHA!
You see…We all have values and core needs.
Some we CONSCIOUSLY choose.
Others? They're operating like stealthy little background apps draining your battery…running the show while you’re out here wondering why you keep making choices that don’t FEEL like you.
Here’s the truth bomb:
Your values aren’t just inspirational words on a vision board or business plan.
They are your actual internal GPS.
Every choice you make.
Every pivot.
Every pattern.
Every "WTF was I thinking"….is a breadcrumb trail back to a NEED you're trying to meet. (subconsciously or consciously)
Tony Robbins talks about this ALOT at Date With Destiny (10/10 recommend btw): We’re all driven by six core human needs:
Certainty
Variety
Significance
Connection
Growth
Contribution
Now... here's where things get spicy: Most of us say we value one thing, buuuuuut our calendars, habits and stress levels say otherwise.
Example time: You swear up and down that JOY is your highest value.
But your calendar? Looks like a corporate hostage situation.
Back-to-back Zooms. Late-night emails.
Creative burnout masquerading as "just a busy season."
#beentheredonethat
Spoiler alert: That’s not JOY. That’s probably significance or security.
Because your brain?
It will ALWAYS choose the value it thinks will keep you SAFE.
Even if it betrays the one that actually lights you up.
(READ. THAT. AGAIN.)
And you’ll call it "being responsible." OR "doing what you have to do."
But really?
It’s a pattern.
A subconscious loop getting your need for certainty or validation met….while quietly starving your soul.
Ask me how I know. #thiswasme
I've been re-crafting my value + needs system for the last five years.
Because different seasons? Call for different versions of you to lead.
This is how I:
Make bold moves with no backup plan.
Say NO to things that aren't aligned (even when they look good on paper).
Build a business and brand that FEELS like freedom.
People ask me all the time: "How did you quit a job with NO safety net?"
My answer?
Because I value: time freedom, fun, adventure and creativity more than security.
(Yeah, that one surprised me too. Shoutout to my inner control freak)
It’s not that I’m fearless. ('I’m scared shitless 1/2 the time…ask Neal)
Buuuuuuut for me…it’s that the pain of staying in the same place and becoming louder than the risk of actually “going for it.”
When you KNOW your actual values…not just the ones that sound good on your ‘About Me’ page?
Every decision gets easier.
✅ More YES to what expands you.
❌ More NO to what dims your fire.
So now I’m flipping the mirror on you:
Are you making decisions from the values you WANT to live by?
OR
or the ones you’re unconsciously chasing for safety?
THIS is the work I do with my clients.
I watch the way you talk, the way your body tenses, the energy behind your brand and I listen for the gap between who you say you are and how you’re actually showing up.
Because when you align your actions with your REAL values?
Your personal brand becomes undeniable.
Your leadership becomes magnetic.
Your clarity? Next-level.
PSS: Neal and I are giving away a free trip to New Orleans to mastermind with us.
2-night stay + flight vouchers. Click HERE to follow the rules for your chance to win.
XO
Alexis
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